Posted by Willy Franzen on August 15, 2011. Jobs updated daily.
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A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local business have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
The idea of using advertising to subsidize uniform purchases isn’t anything new. What’s new is the way Apparel Media is doing it. Not only are they linking up local teams with national advertisers, but they’ve built an infrastructure that enables them to create these links through the local custom apparel print shops that teams would typically go to get their jerseys. This is an interesting choice, because I could easily see Apparel Media’s trying to do all of the printing and delivery themselves. What’s also cool about Apparel Media is that they enable advertisers to get the exact kind of targeting that they want. If you want to reach ultimate frisbee players in Des Moines with your brand, IA, Apparel Media can help you do that. Or you can get your brand on thousands of little league jerseys. The opportunities are pretty much endless. Additionally, Apparel Media is building out an analytics platform so that advertisers can measure the success of their campaigns. If you’re excited about what Apparel Media is doing, check out their Jobs page. Right now they’re looking for people in UI Design/Development, Program Management, and Account Management. This looks like an amazing opportunity to get in early on something that could be really big.
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