A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.

Melding Admeld

Why is Admeld so valuable? They have built a platform that helps publishers sell ads more efficiently in a market littered with middlemen. By helping customers optimize the ad sales process, Admeld is able to significantly increase the revenue that publishers generate. The way they do this is a little confusing for someone not in the advertising industry, but this video should help you better understand how their business works.

Until the acquisition gets approved, Admeld is going to continue to operate independently from Google. It’s hard to say how that will affect their hiring, but they continue to have jobs posted on their Jobs page. If you don’t mind a little uncertainty (and like the idea of ending up a Google employee), then you may want to consider a few positions they have like Demand Services Account Manager (London/Berlin/NYC), Client Services Account Coordinator (Berlin), UI Engineer (NYC and Toronto) and Software Engineer – Ad Serving (NYC). Even if Admeld isn’t right for you, you should think about how acquisition news might help you with your job search.

Links to Help You Begin Your Research

• Admeld.com
• Jobs at Admeld
• About Admeld
• Admeld News
• Admeld’s Blog

What do you know about Admeld?

We've identified Admeld as having career opportunities in the following categories:

• account management
• advertising
• all employers
• business development
• Canada
• design
• Germany
• international
• New York
• sales
• software development
• United Kingdom
• user experience
• web development

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