Posted by Willy Franzen on January 7, 2011. Jobs updated daily.
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Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
Alloy Media + Marketing’s businesses include Alloy Media, Alloy Access, AMP Agency, Alloy Education, and Alloy Entertainment. Alloy’s businesses really cover a lot of ground, so it’s worth looking at each individually to get a feel for what they do. If you want to take a look at one of the major media properties that they run, you can check out Alloy.com. Once you get a feel for all of the stuff that Alloy Media + Marketing does, you should check out their job listings. There are a wide range of opportunities available including quite a few that seem suitable for new or recent grads. Some of the job postings are a bit outdated and some require a few years of prior experience, but the following jobs are worth checking out: Web Designer – Alloy Education (Chicago, IL), Marketing Coordinator – Media Services (New York, NY), Integrated PR Account Executive – AMP Agency (Boston, MA), Media Negotiator – Media Newspaper Services (New York, NY), Social Media Assistant (Los Angeles, CA), Media Planner – AMP Agency (Boston, MA), Account Coordinator – AMP Agency (Boston, MA), Editor (New York, NY), Sales Representative (Cedar Rapids, IA; Coralville, IA; Minneapolis, MN; Des Moine, IA), Desktop Specialist (Boston, MA), Sponsored Content Producer – Alloy Digital (Los Angeles, CA), Entertainment Sales Account Executive – AMP Agency (New York, NY), Digital Sales Account Executive – AMP Agency (Boston, MA), Web Developer (New York, NY), and Associate Project Manager – Alloy Digital (New York, NY).
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