Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.
Much like Offerpop, whom we discussed yesterday, Balihoo offers integrated marketing solution through software-as-a-service. They’ve built a variety of tools that enable businesses to optimize their marketing and advertising for specific geographies. They’ve worked with major names like GEICO, Chevron, Quizno’s and Kohler and I’m sure that client list will keep growing as the need for local marketing services becomes more and more apparent. Overall their clients represent “more than 25,000 local affiliates and more than $180 billion in revenue,” so Balihoo has already grabbed a good sized chunk of the market. They’ve also made it easy for themselves by focusing on only selling their products to major enterprises with lots of locations. It has to be a lot easier than selling to individual small businesses. If you’re interested by what Balihoo is doing and intrigued by the lifestyle you could have living in Idaho (gotta love the outdoors), then check out Balihoo’s Jobs page. Right now they have a few opportunities for new or recent grads including Account Coordinator, Digital Marketing Specialist, and Software Quality Assurance Analyst. Before you apply be sure to check out their culture, Hiring FAQ, and Core Values.
Links to Help You Begin Your Research
What have you heard about Balihoo?
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Hi Willy, this seems like an exciting company. And having been to Boise, I can say it would be an incredibly pleasant and beautiful place to pursue a new career. Boise’s not for everyone though – as you mentioned, you definitely have to love the outdoors – and likewise, not every job is right for any job seeker. That’s why your tip here to read up on a company’s culture before applying is a good one!