When I came across an internship posting for Bling Nation, I wasn’t quite sure what to expect. I didn’t know if it would be something like Cash4Gold or an online store for pricey hip hop accessories, but it turns out that Bling Nation is something far more reasonable despite their flashy name. They’re a Palo Alto, CA based company that is building an alternate payment platform for in-store purchases. Instead of using cash or credit card, they want you to swipe a tag that is affixed to your mobile phone. It makes sense. Credit card purchases where you sign the receipt seem outdated, and merchants are getting fed up with the processing fees that they have to pay for credit card transactions. PayPal has been the de facto online payment standard for a long time (even though a lot of people hate them), but they do nothing for in-person purchases beyond offering a credit card that links to your account. It seems to me that it’s inevitable that our mobile phones will replace our wallets in the future, but I wonder whether a Bling Nation sticker on the back of the phone will be the way in which we do it.

Bling Bling

So Bling Nation has an odd name and an odd approach to alternate payment processing; however, they have something like $33 million in venture capital funding. Mobile payment platforms are going to be the future, and Bling Nation is positioning itself to be a player in that market. Interestingly enough, they’re building their platform by starting in tiny markets. Instead of attacking New York City or San Fracisco, they’re focusing on a couple of small towns in Colorado. People can get a Bling Nation account going through their local banks, and then they can use their accounts at local merchants who have been outfitted to accept Bling Nation payments. It’s the opposite of how most companies launch, but I like it—it’s an interesting marketing strategy. If you’re intrigued by it, you might want to check out jobs at Bling Nation. Right now they have a Marketing Internship and an Online Marketing and Website Evolution Leader position posted. Neither is an entry level job, but I can imagine that they might want to fill a position between those in the near future. They accept general applications, so check them out and apply here.

Links to Help You Begin Your Research

• BlingNation.com
• Jobs at Bling Nation
• About Bling Nation
• Bling Nation’s Executive Team
• Bling Nation News
• Bling Nation’s Blog

Would you use Bling Nation?

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