I find it weird when a company tries to convince me to use less of their product and spend less on it. That can’t be good business… or can it? It can be when you’re competing in commoditized markets with entrenched players. It’s a tactic that seems to be working for BlueStar Energy Solutions, a Chicago, IL based (just a block from me) alternative energy supply company. They already serve “customers in Illinois, Pennsylvania, Ohio, Delaware, Maryland and Washington D.C,” and they’re “considering expanding [their] supply services to New York, Rhode Island, New Hampshire and Maine.” They’re bringing competition to all of these markets, and they’re offering a lot more than traditional utilities–great customer service, lower prices, and a much greener approach. It should be no surprise that BlueStar Energy Solutions’ revenue continues to grow rapidly.
I’ve heard a lot of negative things about energy deregulations, but it seems that it has opened up the market for innovators like BlueStar to really make a difference. The hard part is getting customers to switch utility companies–many people don’t even realize that they have a choice. There’s huge potential for BlueStar to have a ton of impact by helping people save money on energy while making choices that benefit the environment. If that sounds like something that you want to be a part of, then check out jobs at BlueStar Energy Solutions. Right now they have a number of positions that seem suitable for new and recent grads including Business Development – Energy Manager and Associate Project Coordinator. It looks like a really cool company to work for, and they’re located in a great neighborhood.
Links to Help You Begin Your Research
What do you know about BlueStar?
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