Posted by Willy Franzen on January 27, 2012. Jobs updated daily.
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There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
I doubt any writers from Brafton will be winning Pulitzer Prizes, but I’m sure that’s ok with them. Their goal is to help their clients reach more customers by developing content that grabs attention and performs well on search engines and in social media. Brafton has a section of their website that is devoted to their business model, so I highly recommend that you read through that–including their case study–so that you can get a better sense of how they operate. They also provide information on their different teams, so you’ll probably want to read up on Account Management, Content Writing, and Social and E-mail. If you’d like to join one of those teams, you’re in luck because Brafton’s Careers page shows a ton of entry level opportunities. These include:
You won’t be writing the next great novel at Brafton, but I’m sure you’ll learn a ton about developing content for the Internet with a focus on ROI. That’s insanely valuable these days.
Links to Help You Begin Your Research
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Thanks for this excellent write-up on Brafton Willy!
We certainly do have a quite a range of opportunities available for people of all career levels, so please send us your resume if you’re interested.
I graduated in June and just started at Brafton as a writer in Chicago. The company is growing rapidly, and hiring a ton. The atmosphere is pretty informal and fun, and it seems like Brafton is great place to develop a career. Definitely check the website’s job listings!