Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”

Get on Trax

The best way to get a feel for btrax’s approach to cross-cultural marketing is to take a look at their work and their client list. Some of their more recognizable clients include Ban Dai, Bonobos, Pepsico, Expedia, Panda Express, and Canon. It’s cool, because they serve a good mix of companies in terms of size/stage. btrax does a really nice job with their website, so I highly recommend that you spend some time browsing the Who We Are and What We Do pages. It’s hard not to be impressed, which is why your next step should be to look at btrax’s Jobs page. They list positions in five areas: Business Development, Marketing, Creative, Systems, Administration. It’s kind of weird, because some of the positions are linked to job descriptions, and others aren’t. The positions with descriptions that you should check out include Marketing Associate and Japan Marketing Associate. You may also want to inquire about the Junior Web Designer, Frontend Developer, Backend Developer, Chinese Project Coordinator, Japanese Project Coordinator, and Account Manager positions.

Links to Help You Begin Your Research

• btrax.com
• Jobs at btrax
• About btrax
• btrax’s Work
• What btrax Does
• btrax’s Blog

What have you heard about btrax?

We've identified btrax as having career opportunities in the following categories:

• account management
• advertising
• all employers
• bilingual
• business development
• California
• China
• design
• international
• Japan
• marketing
• project management
• sales
• software development
• web development

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