Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOJ referral program?)

Generate a Buzz

If you want to get a better feel for what Buzz Referrals offers, you should read their How It Works and FAQ pages. They’ll give you a better sense of how the product actually works. I was reminded of Buzz Referrals when I was writing about SitterCity yesterday (they use it to get new customers), but I’m sure I heard about them before considering they were part of Excelerate Labs’ Class of 2011 (it’s a Chicago startup incubator). This is all relevant because Buzz Referrals just raised $600k to grow their business. That may not sound a lot when you hear about companies closing rounds of funding in the double digit millions, but it should be enough to help Buzz Referrals get their product out to many more customers. And that’s exactly what their Jobs page shows they’re looking to spend money on. Right now they’re hiring an Inside Sales Representative, a Marketing Coordinator, and UX Designer. All of the positions look like they could be great for a new or recent grad, so check them out.

Links to Help You Begin Your Research

• BuzzReferrals.com
• Jobs at Buzz Referrals
• About Buzz Referrals
• How Buzz Referrals Works
• Buzz Referrals’ FAQs

How many friends have you referred to One Day One Job?

We've identified Buzz Referrals as having career opportunities in the following categories:

• all employers
• business development
• design
• Illinois
• marketing
• online marketing
• sales
• social media
• social networking
• user experience

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