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Today marks the beginning of the Lollapalooza festival in Chicago. Musical festivals definitely aren’t my thing, but it seems that everyone in the city is talking about Lolla. If you don’t know what Lollapalooza is, you can get the full story at Lollapalooza.com or on the Lollapalooza Wikipedia page. I was most interested in figuring out what company puts on the festival, because there’s a good chance that they might have some interesting job opportunities. It turns out that Lollapalooza is “presented” by C3 Presents, an Austin, TX based (I hear they also have locations in Los Angeles, CA and Chicago, IL) company that “creates, books, markets, and produces live experiences, concerts, events, and just about anything that makes people stand up and cheer.” They were formerly known as Capital Sports Entertainment, and in addition all of the live events that they do, they also offer artist/talent management services.
Beyond Lollapalooza C3 Presents puts on The Austin City Limits Music Festival and Wanderlust, has a publicity and marketing firm called Fresh and Clean Media, and manages a bunch of venues. You can check out all of their concerts at C3Concerts.com. Unfortunately, C3 Presents doesn’t offer much information about themselves on their website. They don’t even mention which artists they manage. You can get a few additional tidbits from their Wikipedia page, which mentions that they’re the third largest concert promoter in the United States behind Live Nation and AEG. C3 Presents does have a Careers page, but all it says is that “C3 Presents is not currently hiring.” So why am I writing about them? Companies in this industry are notoriously hard to get jobs with. If you think that waiting until they post a job on their Careers page is a good strategy, then you have a lot to learn. You’re going to have to find a way to contact them, and pitch yourself. LinkedIn tells me that their recent hires include a Festival Marketing Coordinator, a Talent Assistant, and a couple of interns. I also imagine that C3 Presents does a lot of event staff hiring, but I’m not sure how they do it (they probably contract it out).
Links to Help You Begin Your Research
Have you been to any concerts put on by C3 Presents?
We've identified C3 Presents as having career opportunities in the following categories:
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I’ve been trying to get a hold of them but can’t at all. I would love to work for C3 in Austin, TX. Have any suggestions?
How can I get more information about C3? I want to work in this type of field but it’s really hard to contact someone!
C3 contracts the majority of their event staff (for ACL & other Austin shows) through W3 Event Specialists. Here’s the link for anyone looking to work with them: http://www.w3events.com/employment.htm
I’ve been a part of the W3 team for quite some time now, and they’re a great group of people. In addition to the regular venues for everyday shows, I’ve had the opportunity to work SXSW, Austin City Limits, & Bonnaroo to name a few. Plus, since W3 hires folks as contractors, all assignments are on an accept / decline basis depending on your schedule, so a day job won’t necessarily get in the way.