Over the weekend I was complaining about irresponsible government spending (most of which is the result of the generations that came before us). Now, our parents and grandparents may have left us with a nasty bill to pay, but we still owe them a lot. Which is why I encourage you to take care of your aging parents—much like I do by accompanying my Dad on all kinds of fishing vacations. I’m truly looking out for his best interest. Obviously, I’m being sarcastic, but the truth is that it won’t be that long before we do have to start taking care of our parents. It can be an uncomfortable and unfamiliar situation, which is why resources like Caring.com exist. Caring.com is based in San Mateo, CA and “is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.” Their tagline is “You’re there for them. We’re here for you.”

Do You Care?

According to Caring.com’s About page, more than 40 million people in the United States care for someone over the age of 50 (like me for my Dad). That’s an astounding number, and it’s only going to go up as the Baby Boomers continue to age. While taking care of children is something that is supposed to be ingrained in our DNA, taking care of aging loved ones isn’t. This is why Caring.com provides “thousands of original articles, helpful tools, a comprehensive local directory of caregiving services, and the collective wisdom of an involved community.” Their business appears to be completely advertising based; however, they’re very upfront about how they separate sponsored content from editorial. If you’re interested in the intersection of online media and caregiving, then you should check out jobs at Caring.com. The positions they have posted aren’t really entry level, but a couple are close like Ad Operations Manager and Social Marketing Manager. It’s certainly possible that a new or recent grad could have the appropriate experience. Additionally, I saw that Caring.com is offering paid Marketing Internships (SEO, SEM, Social Media Marketing, and Display Advertising), so it’s certainly possible that they could have positions in those areas too.

Links to Help You Begin Your Research

• Caring.com
• Jobs at Caring.com
• About Caring.com
• Management at Caring.com
• Caring.com’s Business Model
• Caring.com News

Do you care for anyone over the age of 50?

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• California
• marketing
• online media
• SEO
• social media

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