Video is the future of the Internet. People are lazy, and watching is easier than reading. We’re not going to stop writing any time soon, but we’ve hopped on board by including video in a couple of posts over the past week. As the concentration of video on the Internet becomes greater, finding what you’re looking for is going to get harder. Search engines are built to comprehend text, so making sense of what keywords are relevant for a given video can be quite a challenge. CastTV is a startup that is attacking this challenge and attempting to index every video on the web.

Ever Heard of Google?

You have to be a little skeptical about any company that is trying to organize information on the Internet. Google is just too big of a presence to ignore. In CastTV’s case they think that they can give the big G a run for their money. Considering how limited Google’s Video Search is, we think that they might have a shot. Google’s purchase of YouTube looks pretty smart now, but it hasn’t done all that much for video search. Look at YouTube’s search results, they often give you completely irrelevant videos. TechCrunch also seems to have a high opinion of CastTV considering they included the startup in the TechCrunch40. If you want to try CastTV out, you’ll have to sign up for their public beta. We requested an invitation, but haven’t had a response yet, so we can’t tell you our opinion of CastTV’s product. We can tell you that the competition sucks and that CastTV certainly has the opportunity to make a name for itself in video search.

Help Make Video Search Great

CastTV not only has a great idea, but they also have $3.1 million in funding. They have a small team in place, but they’re looking to build on it with more great people. The CastTV Jobs page shows a number of job opportunities, a few of which are geared towards new grads at the entry-level. Open positions that might suit our readers include Software Engineer / Software Architect (Data Acquisition), Web Application Engineer, and Product Associate. The job descriptions are specific about what CastTV is looking for, so head over to their Jobs page for more information.

CastTV offers many of the perks that you’d associate with today’s Internet startups: stock options, free lunch, in office Wii, lots of snacks, Macs, and big flat screen displays. You’ll also be working at a place where you won’t be reprimanded for watching YouTube videos. That’s probably the biggest perk of all. CastTV is located in San Francisco, CA and you can apply for a job with them by sending a cover letter and resume to jobs@casttv.com.

Links to Help You Begin Your Research

• CastTV.com
• Jobs at CastTV
• About CastTV
• CatTV in the Press
• CastTV’s FAQ
• CatTV’s CrunchBase Profile

What do you think of video search? Is it frustrating? Or are you relatively happy with the results you get?

We've identified CastTV as having career opportunities in the following categories:

• all employers
• California
• product management
• software development
• video

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