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I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
The brands that Crispin Porter + Bogusky have worked with are unparalleled, so if that’s what gets you excited, keep reading. Here’s what CP+B has to say about what they do:
We’re a factory. A factory that makes advertising and branded creative content. But there is no assemly line. All the work is custom desgined and assembled by hand. We don’t have the luxury of knowing the product we build today will be exactly like the product we built yesterday. To be successful, we have to apporach every single day like it will be our defining moment. Because that’s reality.
They’re clearly a company that knows how to tell stories – their own and their clients’. My only issue with Crispin Porter + Bogusky is that their site is in all Flash, so it’s impossible for me to link to all of the interesting things on their website. They might want to work on that. So how can you land a job at CP+B? You can start by checking out their Employment page. It consists of a list of areas that they typically hire for – Creative, Integrated Production, Interactive Creative, Interactive Development, Content Management, Cultural and Business Insights, Productions Solutions, Creative Content Distribution, and Factory Support – with e-mail addresses to apply to. There are no specific job descriptions or anything like that. There is, however, an online version of Crispin Porter + Bougsky’s Employee Handbook, which will give you an inside peek at what it’s like to work for them. You should note that Crispin Porter + Bogusky recently laid off 6% of their staff, so getting a job may not be easy. There is hope though, because they have a 4 jobs posted on TechCrunch’s Job Board. Maybe they’ll be replacing the people that they laid off with cheaper entry level talent.
Links to Help You Begin Your Research
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