Posted by Willy Franzen on August 27, 2013. Jobs updated daily.
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Targeting advertising used to be pretty simple–all you had to do was buy ads in the places that your target market frequented. Whether it was a billboard, commercial, or print ad, your first concern was where the ad would be placed. While the basic principles of advertising haven’t changed, the way that we target ads has. There are now far better ways to reach someone than to assume that they’re part of some large group. Today’s advertisers have access to massive amounts of data, but they need to know what to do with it. It may seem like overkill, but there are actually NASA and MIT scientists working on this stuff. Some of them are DataXu, a Boston, MA based company whose “platform enables [their] clients to manage and optimize marketing investments across all digital channels, realizing significant performance and cost benefits.” DataXu came in at #5 on the Inc. 5000 with 21,337% three-year growth to $87 million in revenue.
DataXu has seen such ridiculous growth because their platform answers some of the hardest questions in marketing–questions like “Who are our most profitable customers? How does their response differ by product, channel and messaging? Is our marketing finding new customers efficiently – and where can we find more?” The whole thing is automated, so they can essentially answer these questions on an individual level millions of times a day. It’s what they call “Programmatic Marketing.” You can learn more about the platform here. If you’re intrigued by how DataXu has seen five-digit growth, visit their Careers page. Right now they’re hiring for the following positions:
Hopefully one of the positions will interest you.
Links to Help You Begin Your Research
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