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The thing that really stands out about Dealer.com is their culture. They’re aiming to be the “most sought after automotive web solutions provider in the world.”

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I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?

See What You’re Dealt

The thing that really stands out about Dealer.com is their culture. They’re aiming to be the “most sought after automotive web solutions provider in the world,” and it’s very clear that they think that treating their people well will help them get there. Their “brand-new Green Certified Corporate headquarters has a 35,000 square foot fitness facility and in-house organic cafe,” and they offer half-off ski passes at local mountains. It’s the epitome of a cool place to work, which is why they probably keep racking up awards. This attitude is also reflected in the way that Dealer.com does recruiting. I randomly came across the company’s website last night, and it turns out that they’re having a big recruiting event today at the Sheraton in Burlington. I realize that you probably won’t be able to make it, but you can watch the event live at 6 PM EST today on their Careers page. It’s a recruiting tactic that I haven’t seen before, and I really like it. You can tell that they’re serious about talent. There are plenty of job openings at Dealer.com, so if you can’t login to the event, check out the following positions: Billing Specialist, Marketing Graphic Designer, Jr. Graphic Designer, Web Developer, SEO Analyst, SEM Analyst, Product Training Evangelist, and Javascript Developer. You can apply online for any of these positions, so get to it. I’m sure the event today is going to make it very competitive for a lot of these positions.

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Have you seen any companies run live events for recruiting like Dealer.com?

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2 responses to “Dealer.com”

  1. Mike DeCecco says:

    Willie:

    Thanks for the great comments and yes, we’re serious about talent!
    We do believe wholeheartedly that a strong and competitive company starts with great people and that’s why we invest so heavily in making sure our employees have a fabulous place to work.

    Thanks again,

    Mike DeCecco
    Dir. Industry Relations
    Dealer.com

  2. We have enjoyed a business relationship with Dealer.com by providing DMS Integration and other technologies to them for a couple of years and recently enhanced our partnership to include new and inventive interactions sparked by the brilliant people at Dealer.com. My colleague and I spent a week in their offices and were blown away by the culture, the attention to detail in healthy living as a whole and the general idea of a fantastic place to work. Every person I met with there exceeded my expectations and hopes/dreams for a business partner. As far as we are concerned at RyanTech, http://www.ryantechinc.com, Dealer.com is the finest of the finest in all ways technology when it comes to what they do. We’re pretty darned happy and flattered that they chose us for forward moving projects as well.

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