Posted by Willy Franzen on October 21, 2009. Jobs updated daily.
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Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
Delivery Agent is killing it right now. They currently monetize 90% of the Nielsen Primetime Top 50 Shows, and they just closed a $25 million round of financing. Their “Seen On” service is what has been driving most of the attention publicly, but they’re also doing some pretty cool stuff behind the scenes—they’re pushing to convince companies whose products are featured on tv to buy supporting advertising during the show. It’s a brilliant idea. The best part is that they’re already working with the most impressive names in entertainment, which is the biggest challenge a company like this has to overcome. When you can list ABC, CBS, NBC, MTV, FOX, and many more as partners, you’re in a great place to grow your business.
Even cooler is the fact that Delivery Agent has taken product placement and made it more results based than it has ever been before. They’ve also made everyone better off. Viewers can find the products they want. Media companies can more easily monetize their content. And companies with products increase their sales. I’m extremely high on Delivery Agent, and I strongly recommend that you check out their Jobs page. Right now they have quite a few jobs posted, but only a couple are suitable for new grads. These include E-mail Marketing Coordinator and M-Comm Site & Smart Phone App Developer (Contract). You can apply online, so get to it.
Links to Help You Begin Your Research
Would you buy anything through Delivery Agent’s “Seen On” service?
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