Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.

Do You Deviate?

Whether it was back in 2000 when deviantART was launched or last week, we keep hearing about websites without business models. Social networks are especially notorious for being able to generate lots of users but little revenue. This doesn’t seem to be a problem for deviantART. They last took funding in 2007, and they still appear to be growing. Because the deviantART community is so focused, they’re a great market for advertisers. Additionally, deviantART offers premium memberships that offer extra benefits and provide another revenue stream. At the end of the day, deviantART is an extremely user-driven company that has grown because it listens to its community. If you want to dig deeper, check out deviantART’s About page. You can look at all of the deviantART profiles of their employees and see what kind of jobs people are working in at the company. If you like what you see, head over to the deviantART Jobs page. Right now they have a couple of positions that you should check out including Copyright & Etiquette Administrator, Online Marketing Merchandiser, and Web Application Developer. And if none of those look right, you can always try reaching out to them to see if there are other opportunities.

Links to Help You Begin Your Research

• deviantART.com
• Jobs at deviantART
• About deviantART
• deviantART’s FAQ

Are you a deviantART member?

We've identified deviantART as having career opportunities in the following categories:

• advertising
• all employers
• arts
• California
• marketing
• merchandising
• online marketing
• online media
• photography
• rights management
• social media
• social networking

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