We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.

Take a Trip to Erwin-Penland

The cool thing is that Erwin-Penland takes an integrated approach to branding themselves and their jobs. They have a gorgeous website, and they make it very easy to understand what they’re all about. Unfortunately, I can’t embed the video from Erwin-Penland’s About page because that’s the perfect way to show you what they’re all about, so I’m going to encourage you to go watch it now. It makes the company look like a really fun place to work. So does the fact that Erwin-Penland divides their workforce into client teams, not departments. That should make for a very different work experience than most other agencies offer.

If that sounds like something that you’d enjoy, then you need to check out Jobs at Erwin-Penland. Right now there are quite a few opportunities posted, and there’s also a Twitter account for EPJobs (in fact they just announced 7 new hires this week—what recession?). The job openings that seem most suitable for new grads are Junior Account Executive and Junior Copywriter; however, you may also want to check out Traffic Manager, Graphic Designer, Planner, Billing Coordinator, and Technical Support Analyst. Additionally, Erwin-Penland encourages new grads to apply for their paid internships. There’s a résumé submission form on each job description page, so find the right job for you and apply today.

Links to Help You Begin Your Research

• ErwinPenland.com
• Jobs at Erwin-Penland
• About Erwin-Penland
• Erwin-Penland’s Work
• Erwin-Penland in the News
• Erwin-Penland’s Blog
• Erwin-Penland Jobs on Twitter

What have you heard about Erwin-Penland?

We've identified Erwin-Penland as having career opportunities in the following categories:

• account management
• accounting
• advertising
• all employers
• communications
• copywriting
• design
• events
• finance
• information technology
• interactive media
• marketing
• media
• public relations
• South Carolina

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