A few years ago I got a lot of free stuff from Bonobos and Gilt Groupe by referring people. It was certainly out of self interest, but it’s hard not to refer a product or service that you love when they’re giving both referrers and referees free stuff. Referral marketing is tremendously effective, but it can be hard to implement a system that works. Extole is a San Francisco, CA based company that specializes in helping “brands acquire new customers at scale by rewarding existing customers.” Why build out your own software to reward customer referrals when you can use Extole’s platform instead?

Extole’s Virtues

If you haven’t tried referring friends to get some sort of reward, there’s no doubt that you have friends who have tried to refer you. You probably never thought about how effective this kind of marketing is for the company itself. All you need to do is take a look at some of Extole’s Case Studies to see the kinds of results that they deliver for customers. We’ve all seen referral programs get burned out because everyone you know is already using the product. That’s the point! If you want to help Extole get even more companies doing referral marketing, take a look at their Careers page. Right now they’re looking for a Financial Analyst / Accountant, a Business Development Representative, a JavaScript Engineer, and a few more experienced hires.

Links to Help You Begin Your Research

• Extole.com
• Jobs at Extole
• About Extole
• Extole’s Case Studies
• Extole’s Blog
• Extole News

What products have you referred to friends?

We've identified Extole as having career opportunities in the following categories:

• account management
• accounting
• all employers
• analyst
• business development
• California
• engineering
• finance
• marketing
• online marketing
• social media
• software development
• web development

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