There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic. The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work. That’s where Federated Media Publishing comes in. The New York Times has proved that charging for access to content doesn’t work and that running engaging advertising is a much smarter business move. Federated Media doesn’t work with The Times, but they are working with a wide range of conversational media properties to monetize visits from highly engaged online readers.

No, Not the Department Stores

For most web publishers Federated Media is the holy grail of advertising. When you get accepted into their network, you can say that you’ve made it. There are a plethora of other ad networks out there for publishers, but none seem to be able to score deals with major blogs like Federated does. This success has resulted in a $200 million valuation for the company. Clearly this “conversational marketing” thing has some merit. Don’t be one of those haters who uses an ad blocker. Relish in all of the free content that you have access to, and occasionally click the ads (that’s not going to send you to an advertiser, it’s a Seth Godin blog post) when you find a product or service that interests you and has appropriately used the conversational medium to reach you.

Join the Federation

We’ve always thought that Federated Media looked like a really cool place to work, but they never listed any entry-level jobs. Every few weeks we revisit their Jobs page, and today we were delighted to see that they are on some sort of a hiring binge. They have 14 jobs listed, and 2 of them seem perfect for new college grads – Staff Accountant and Channels Coordinator. There are also a few jobs that would be considered a significant “reach” for a new grad, but might be interesting to look at to see where you can go with Federated Media after an entry-level job. These jobs mostly require 2-3 years of experience, and include Account Executive, Experienced PHP / MySQL Developer, Inside Sales Manager, and Endemic Manager. If you’ve taken a look at the full job descriptions and you like what you see, you can apply by sending a cover letter and resume to jobs@federatedmedia.net. The one thing that we don’t like about Federated Media’s job descriptions is that they don’t do a good job of identifying which offices each job is located at. Most of the jobs are presumably located at their main office in San Francisco, CA, but they also seem to do a lot of hiring for their New York, NY office.

Links to Help You Begin Your Research

• FederatedMedia.net
• Jobs at Federated Media
• About Federated Media
• Federated Media’s Blog
• Federated Media’s Authors
• Federated Media in the News
• Why Advertise with Federated Media?

Which of Federated Media’s authors do you enjoy reading most?

We've identified Federated Media Publishing as having career opportunities in the following categories:

• account management
• accounting
• advertising
• all employers
• California
• media
• New York
• publishing
• sales
• social media
• software development

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