We all know that kids are fickle. What was cool last week is now the opposite. The same can be said about the mobile app market, which means that there are a lot of one hit wonders. How do you create longevity in historically volatile markets? By creating a network. Use success in one area to pave the way for success in others. That’s how Fingerprint approaches mobile apps. They’re a San Francisco, CA based company that has “designed a way to transition this parent and kid engagement into the digital world.” They partner with existing brands to leverage offline success online and then to build on the online successes that follow.
Fingerprint’s goal is to “enable other businesses to break into the mobile market by helping them construct their own kid-friendly app network.” They’ve already done this with brands like Arthur, Caillou, and The Berenstain Bears. You can see the list of Fingerprint apps here. Not only does Fingerprint offer a roll-your-own-network option, but they can also backfill your network with content so that users stay engaged. It’s a really smart approach that has obvious appeal for families (a safe ecosystem for your kids to be online). If this kind of business interests you, check out Fingerprint’s Jobs page. Right now they’re looking for a Junior Full Stack Engineer and a Business Development/Marketing Intern. They also have quite a few more advanced positions.
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