I’m sure that you’ve heard plenty of people bemoan the fact that it’s nearly impossible to get users to pay for online content. Most people wouldn’t pay a single dollar to read a wonderful article from The New York Times. Maybe this will change eventually, but for now the “freeconomy” is giving many content producers fits. Some people who aren’t having a problem are the folks at Cambridge, MA based Forrester Research. They’re “an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology,” and they consistently get people to pay hundreds or even thousands of dollars for their content. Most of the reason for this is the fact that they’re often selling to corporate clients who are a lot less price sensitive than individual users, but it’s still impressive. Buying research done by Forrester is a lot cheaper than doing the research yourself, so it’s a smart investment. That’s why Forrester Research was able to generate nearly a quarter billion dollars in revenue in 2008.

Research Pays

You’re probably wondering what kind of research Forrester does and why it’s so lucrative. It’s really all over the place (as long as it relates to business and/or technology). For $499 you can buy a report on The All-Wireless Campus: A Westmont College Case Study or a Western European Online Retail Forecast, 2009 To 2014. And at the $1,749 price point you can read up on The State Of Consumers And Technology: Benchmark 2009, Canada. If you’re only willing to spend $250 you may want to attend a teleconference on How To Use Twitter For Customer Service or Global Banking Platform Deals 2009. If you want to get a taste for yourself, and you’re not ready to pull out the credit card, then you should probably take a look at Forrester’s free research.

If you find some of the reports fascinating and not boring, then you should probably consider a Career at Forrester Research. They’ve won a lot of awards, and they seem to be using social media as a big part of their recruiting. Their current openings (in Cambridge unless otherwise noted) include: Web Developer, Sales Development Specialist – Selling to Technology Vendor Professionals (London, UK), Research Associate (also in London and New York), Events Coordinator, Database Marketing Associate, Client Relations Specialist (San Francisco, CA), Citations Specialist, Briefings Specialist – Client Services, and Billing Specialist. There are a lot of options for new and recent grads, and they’re a great alternative to hanging around in academia. Forrester’s research locations include Dallas, TX; Foster City, CA; New York, NY; San Francisco, CA; Washington, DC; Amsterdam, NL; London, UK; Frankfurt, Germany; and Paris, France; while they have even more sales centers, so be on the look out for more positions in those locations. And if you want an inside look at what a Research Analyst does, here’s a great blog post on the topic.

Links to Help You Begin Your Research

• Forrester.com
• Jobs at Forrester Research
• About Forrester Research
• Forrester Research’s Executive Team
• Forrester Research’s Analyst Team
• Forrester Research News
• Forrester Research’s Investor Relations Information

Would you ever read a Forrester report for pleasure reading?

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One response to “Forrester Research”

1. Charles Telep says:

   March 19, 2010 at 1:43 pm

   Willy,

   Thanks for the nice writeup – Forrester is a great place to work, and we do have a number of jobs for entry level candidates at this point.

   Best,

   Charles Telep
   Senior Recruiter & Brand Ambassador

   Reply