It still amazes me how much old media drives new media. If you’re already famous, you can almost instantly carry that fame over to social media. A show like Shark Tank can drive millions of dollars in online sales. And the right tv mention can crash a website. What I think is cool is that we’re starting to see the reverse happen. People who are famous on Youtube, Twitter, or Instagram are carrying that fame over to more traditional channels. In short, it’s all coming together, and marketers need to be ready for it. Fullscreen is a Los Angeles, CA based agency that is aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”
The best way to understand Fullscreen is to view the lineup of their talent. It includes filmmakers, musicians, comedians, geeks + gamers, and personalities. I have no idea who any of these people are, but they all have millions of views and thousands upon thousands of subscribers. Fullscreen hooks these people up with brands and agencies to engage with consumers and monetize content. If you want to work at the intersection of tech, media, and entertainment, you have to visit Fullscreen’s Careers page. There are some great opportunities including Operations Coordinator (NYC), Project Coordinator, Human Resources Generalist, and Integrated Marketing Coordinator.
Links to Help You Begin Your Research
Who’s your favorite online personality?
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