Hopefully college hasn’t drained you of your youth, because its going to be one of your strongest assets if you want to apply for an entry level jobs with today’s company. Fuse Marketing is a youth marketing agency that focuses on offering Consulting, Event Marketing, Communications, and Creative services. They work to “connect brands with youth through sports, music, fashion and other relevant youth cultural interests.” They’ve worked with Eastern Mountain Sports to build a more youthful customer base and with the Association of Surfing Professionals to increase awareness of its World Championship Tour. These are just a couple of examples of how major brands trust Fuse Marketing to reach young people.

Light Your Fuse

If you want to work for a company where your lack of experience is an asset and your youthful ignorance is worth something, then Fuse Marketing is a company that you need to look at. Their general focus is on youth marketing, but they get more specific than that. Fuse helps companies with sports, music, fashion, buzz, viral, lifestyle, entertainment, ethnic, and college marketing. Within each of these categories they have expertise on targeting tweens, teens, Gen Y, and Gen X. Their site is loaded with case studies based on their Consulting, Event Marketing, Communications, and Creative practices. A quick look at those will give you a more detailed look of exactly what kind of work Fuse does.

Fuse Marketing doesn’t currently have any job listings that are specifically suited to new college grads, but you have to think that they love hiring at the entry level. There is a Brand Consulting Group Account Manager that requires 2 years of experience that might be within reach, but even that’s a stretch. There are 60 Brand Ambassador jobs for students on specific campuses, but these are contract jobs, not full-time. They are paid, and they might be a great way to build up a relationship with Fuse Marketing during your Senior year to make way for a full-time job after graduation.

The good news is that Fuse Marketing accepts applications for unlisted positions. That means that you can send them your resume, and they’ll let you know if they have something that will be a good fit for you. You might even be able to convince them to create a new position for you if you’re impressive enough. Fuse Marketing is headquartered in Burlington, VT, but they also have an office in New York City. You’re not going to find a better company to cold call, so get to it and show them why you’re going to be a youth marketing superstar.

Links to Help You Begin Your Research

• FuseMarketing.com
• Jobs at Fuse Marketing
• About Fuse Marketing
• Fuse Marketing’s FAQ
• Fuse Marketing’s Client List

Which of Fuse Marketing’s case studies do you find most interesting?

We've identified Fuse Marketing as having career opportunities in the following categories:

• all employers
• communications
• consulting
• design
• events
• fashion
• marketing
• music
• New York
• public relations
• sports
• Vermont

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