I’m pretty sure that I said this like two weeks ago, but when it comes to advertising, creative and placement are both very important. A terrible ad can sometimes be effective with the right media buys, and a fantastic ad can be effective with almost no placement. However, if you put the two together, you get outsized results. Horizon Media is “the largest independent media services agency in the world.” That “independent” part is important because so many media agencies today are held by large holding companies. New York, NY based Horizon Media’s tagline is “business is personal.” I think that says a lot about how they stand out from other agencies.

What’s on Your Horizon?

If you visit Horizon Media’s work page, you’ll see some familiar face from GEICO ads. Horizon Media may not have come up with the caveman or the gecko, but they made sure that you know who they are. GEICO’s ads attack you from all angles, and that’s why you instantly think of their name when you think of car insurance. Horizon Media’s website doesn’t offer the best overview of who they are and what they do (there’s a lot of flowery language instead), so I highly recommend checking out the company’s Fact Sheet. It’s pretty basic, but it gives you important facts like that Horizon Media does $4 billion in media placements (I’m assuming on annual basis). If you’d like to help them spend that money for their clients, visit Horizon Media’s Careers page. Right now there are great opportunities including Assistant Brand Strategist (New York, NY and Los Angeles, CA), Assistant Buyer – Direct Marketing, Assistant Media Buyer – National TV, and Assistant Strategist – Direct Marketing. There are also quite a few positions for people with a bit more experience.

Links to Help You Begin Your Research

• HorizonMedia.com
• Jobs at Horizon Media
• About Horizon Media
• People at Horizon Media
• Horizon Media’s Fact Sheet
• Horizon Media’s Work
• Horizon Media in the News

What’s your favorite GEICO commercial?

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