This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”

What do financial services, home/building and healthcare have in common? All three fields can expect good things to happen when they “converge” with IMRE, a full service digital, advertising, marketing and public relations agency in Baltimore, Maryland.

Let’s start with their financial services practice. Strategically expanded in July 2008 near the beginning of our country’s economic troubles, IMRE saw an opportunity for “financial services companies to gain market share.” Did you know you can buy wedding insurance from Travelers? IMRE won this client by proposing—no pun intended—to launch a campaign on Valentine’s Day about nuptial nightmares ranging from heart attacks to blackouts to hurricanes. They won the account and reached more than 74 million people with their messages. Like most public relations practitioners, I’m not a numbers person, but I do love weddings!

The “green” market is hot right now, so it makes sense for Arxx Corporation to be included in IMRE’s home & building practice. IMRE “moved Arxx away from a product message and positioned them as a longtime leader in energy-efficient solutions.” Despite being a midsized firm with only one office location, their client list in this practice is impressive—ranging from John Deere to The Home Depot to Target.

Their final practice area is healthcare, which is also my specialty. What I like most about healthcare PR is that you feel like you’re helping people live life to its fullest with every tactic you use to reach them. IMRE’s clients in this sector mostly are nonprofit organizations, including American Red Cross, Johns Hopkins Bloomberg School of Public Health and Shady Grove Fertility.

Interested in any one of those practice areas? IMRE is extremely open about who heads up each, providing their biographies, fun Q&A’s and e-mail addresses.

Good Things Happen When You Converge with IMRE

IMRE has two entry-level openings right now: a WOM (Word of Mouth) Associate Account Executive and another Associate Account Executive. If social networking is your thing, the WOM AAE position will be right up your alley. IMRE’s ideal candidate for this position? A “dynamic, creative and fun college graduate with a degree in communications or other related field and is an active Internet user who accesses social networks, blogs, forums and consumer reviews on a regular basis.” This person must also be a “self-motivated and detail-oriented team player and can often be found making YouTube videos just for fun.”

The other AAE position sounds a little more “structured” like you would find at a typical agency. IMRE seeks someone “with a degree in communications or related field and one to two years work or internship experience.” Candidates must also have “strong writing skills and be a team player who is results oriented, have an attention to detail, organized and able to juggle multiple priorities.”

Interested? Send your cover letter, résumé, salary requirements and writing samples to jobs@imre.com. Don’t forget to also fill out their job application.

Links to Help You Begin Your Research

• IMRE.com
• Jobs at IMRE
• IMRE’s Financial Services Practice
• IMRE’s Home & Building Practice
• IMRE’s Healthcare Practice

Need help with your cover letter and résumé—or your entire job search? Heather offers low-cost coaching packages specifically for students and recent graduates seeking careers in public relations. Click here to learn more.

We've identified IMRE as having career opportunities in the following categories:

• account management
• all employers
• communications
• finance
• green
• health care
• Maryland
• public relations
• social media
• social networking

---

Jobs Near You

---