Posted by Willy Franzen on September 29, 2010. Jobs updated daily.
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When it comes to Internet marketing, one of the most important pieces is something that you’ve probably never heard of. It’s called a landing page. For all intents and purposes, it’s the page that you land on when you click an ad, search result, link, or anything else that is part of a marketing campaign. In reality a landing page should be much more focused than that. It should have a clear call to action and few, if any, options to do anything but the desired action. If you’re going to spend money advertising your product, you want people to buy that product—not browse around your website. The science behind landing pages is actually really intense, which is why many companies use software to run, track, and optimize their landing pages. Ion Interactive is a Boca Raton, FL based company (with an office in Cambridge, MA) that develops software that “creates, tests and optimizes advanced landing experiences.” They are yet another Inc. 500 company—the numbers are $2.2 million in annual revenue and 1438% three-year growth.
It’s amazing how helpful landing pages can be for getting users to do a desired action, yet seem to be used way too rarely. To get a sense for the kind of work that Ion Interactive does and how their software helps businesses improve their online performance, you should check out Ion Interactive’s Clients and Case Studies page. You’ll also want to take a look at an overview of their platform along with the descriptions of the services that they provide. If you like what you see and life in Boca sounds good to you, then you should take a look at jobs at Ion Interactive. They’re looking for a Graphic Designer right now, and it looks like there might also be some opportunities on the Sales or Account Management side.
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