One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.

Insert Yourself at Kontera

Considering that Kontera just secured a big round of funding in a down economy, they must be growing at a pretty good rate. I guess their technology that predicts user intent using semantic analysis must be pretty good. Usually more funding means more jobs, so don’t be surprised to see increased hiring at Kontera in the future. Right now their Jobs page shows 8 job openings, but only one specifically for a recent grad—Software Developer. There’s also a Ruby Developer position that might be suitable, and you should also note the fact that one of their Spring interns has just been hired as a Business Development Coordinator, so there are certainly entry level opportunities at Kontera outside of software development.

Links to Help You Begin Your Research

• Kontera.com
• Jobs at Kontera
• About Kontera
• Kontera’s Management Team
• Kontera’s Investors
• Kontera in the News

What do you think of Kontera’s advertising?

We've identified Kontera as having career opportunities in the following categories:

• advertising
• all employers
• business development
• California
• software development
• web development

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