My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.

Get in the Mix

It’s kind of tough to get a full read on Metromix as a company. Once you’ve gone to one of their local sites, like the Austin, TX one you get redirected there whenever you try to go to Metromix.com. I guess this makes sense for a normal use case, but it means that you can’t really find any general information about Metromix beyond their Wikipedia page. The world of local publishing can often be a bit decentralized, and that certainly seems to be the case with Metromix. They don’t even make it easy to find where they’re headquartered (I had to check their LinkedIn company profile). If you start looking through their staff on LinkedIn, you see a lot of Chicago, but you also see a lot of other cities. My guess is that they hire a lot of freelancers to hone in on local markets. Metromix directs job seekers to their Careerbuilder page, which shows an even more decentralized approach to hiring. Most of the jobs that appear are posted from local tv stations or newspapers. I guess Metromix farms out some work like ad sales and marketing to other affiliated businesses. I don’t quite get it, but the opportunities are worth checking out, especially the Metromix Marketing & Promotion Coordinator position in Denver, CO and a couple of Account Management positions in Cincinnati, OH. If you’re looking for something else, you might find it difficult to track down the right person to contact, but it could be worth it.

Links to Help You Begin Your Research

• Metromix.com
• Jobs at Metromix

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