I’m not sure if travel is any more popular today than it used to be, but it sure seems like it from looking at what my Facebook friends are up to. Travel is a massive industry because it’s both a leisure activity and a business activity, and that also makes it a very complex industry. People who work in travel need to keep up with the latest news and trends, so they often turn to Northstar Travel Media. They’re a Secaucus, NJ based “business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries.” It started in 1939 with Hotel & Travel Index, and today Northstar Travel Media reaches more than 1.7 million monthly unique visitors online and 1.1 million people through subscriptions.
Northstar Travel Media focuses on five market segments: Retail Travel Agents, Meeting & Incentive Planners, Professional Travel Managers, Research & Online Distribution, and Consumer. They have multiple media properties that serve each of these markets, and you can see them all here. Companies that own media properties often also provide marketing solutions, and that’s certainly true of Northstar Travel Media. Additionally, the company also offers a suite of digital subscriptions and data products. If being part of the travel business media sounds interesting to you, check out Northstar Travel Media’s Careers page and their latest job postings in the lefthand sidebar.
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