Maybe it’ll sound sad to you, but web analytics are a big part of my life. When your job is running websites, it’s often the best feed back that you can get. I have to admit that it makes me feel better about myself when I get more visitors, more subscribers, and more comments. And I really like it when people sign up to learn more about a job search training course that I’m releasing in the next few days. I’d imagine that employees at large corporations aren’t nearly as emotionally tied to web analytics as I am, but maybe they are – they often hold titles like Web Analytics Manager. While I’m happy with the information that Google Analytics provides me, many companies have much greater needs when it comes to tracking users on their websites. That’s why the big boys like Apple, Adobe, NBC, Chevrolet, Gap, Neiman Marcus, The New York Times, PayPal and Target use Omniture, a Utah based web analytics company. If those names trust Omniture for analytics, then you can be pretty sure that Omniture is the best out there.

Analyze This

If you don’t know a lot about web analytics, then maybe you should. Not only is it going to be essential for many jobs in the future, but it’s also good to know how much websites actually know about you (it’s kind of scary). A company that uses web analytics properly can significantly improve their bottom-line by constantly adjusting to the continuous flow of feedback that they’re getting. Companies can now adjust their marketing and advertising campaigns within the course of a day and know what’s working and what isn’t. In the days before the Internet, adjustments were often made over the course of months or even years. I find web analytics absolutely fascinating, and if you do too, then a career with Omniture might be something worth considering. Job (unless otherwise noted, jobs are located in Orem, UT) at Omniture that appear to be suitable for new college grads include: Search Engine Optimization Consultant, Administrative Assistant, Web Analytics Consultant (Dulles, VA), Business Consultant/Analyst, Software Engineer, Financial Analyst (San Francisco, CA), Accountant, Network Operations Center Technician/Linux Administrator, Optimization Specialist – Client Services, Professional Services Engineer, and Technical Support Consultant. Some of these jobs are listed at multiple levels, so even though the description may look more tailored to a Senior level person, there may be a corresponding Junior position. You can apply for all of these jobs directly from the job descriptions, and you may also want to check out Omniture’s Open Positions to see all of their jobs including International positions. Omniture has a great website (big surprise there), so it shouldn’t be hard for you to find all of the information that you need to make an informed decision about working for them.

Links to Help You Begin Your Research

• Omniture.com
• Jobs at Omniture
• About Omniture
• Investor Relations at Omniture
• Omniture’s Culture
• Living in Utah

Are you fascinated by web analytics?

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