I’m fascinated by the field of industrial design. As much fun as it is to build virtual products like this website, I wish that I had the talent and creativity to develop something tangible. Apparently I’m not the only one who thinks that, because it seems that there are more and more industrial and innovation design firms popping up lately (or maybe I’m just starting to discover more of them). It makes sense. Look at what Apple has done since it refocused and reemphasized beautiful industrial design. More and more companies are using design as their point of differentiation, yet most of them need outside help. That’s where firms like Hoboken, NJ based Propeller come in. As they put it, they “create products, packaging, and modes of visual communication that elevate human experience.”

Propel Yourself

Getting into industrial design without a background in engineering or design, is extremely tough. Even with the right background, the competition for jobs at the hottest firms can be fierce. That’s why you need to work to find the firms that are up and coming and not as widely known. That seems to be the case with Propeller, because my Google-ing didn’t turn up much additional information (although that could be because they chose to use a name that is a very common word). Their website is pretty sparse, but it’s well-design and shows off some of their work. The only problem is that it’s all in Flash, so I can’t link you to specific sections. What you’ll probably want to look for is their Careers section where they offer opportunities in Industrial Design, Graphic Design, and Mechanical Engineering. If you want to apply, you should send them an e-mail at careers@gopropeller.com It should tell them a little bit about yourself while also showing off your best work.

Links to Help You Begin Your Research

• GoPropeller.com

What’s your favorite industrial design?

We've identified Propeller as having career opportunities in the following categories:

• all employers
• design
• engineering
• innovation
• New Jersey
• product development

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