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One of the cool things about all of the social technologies that we have these days is that it removes a lot of social inefficiency. What do I mean by social inefficiency? How about the fact that you’re sitting in an airport waiting for a delayed flight even though your friend is 3 gates away and you have no idea. You’re probably not going to call that friend randomly, but a Facebook or Twitter update might alert you to the fact that you have someone to hang out with for the next hour or two. There are a million examples like this, and Raptr, a Mountain View, CA based startup, has created some technology to address one inefficiency in particular – gaming alone. Ok, so they’re not going to invite your friends over to play video games with you, but they will allow you to find out which of your friends are playing what video games when, so that you can link up and play together. Social gaming is huge, but it’s happening mostly on non-gaming platforms like Facebook. Raptr is trying to bring this technology to more traditional gaming systems and aggregate your information across the social networks that you already use.
Now, if you’re ashamed of your excessive gaming, then maybe Raptr isn’t the service for you; however, if you are always looking for someone to play against, then it should be a pretty good addition to your gaming repertoire. Apparently Raptr is as easy as setting up a few accounts, so I can’t imagine why a serious gamer wouldn’t want to use it (unless of course they’re one of those people I described in the first sentence of this paragraph). I think Raptr is a pretty cool idea, and I’m excited to see more startups that address social inefficiencies. If you’re excited about both video games and social networking, then you might also want to check out Raptr’s Job Opportunities. Right now there’s only one opening, but it’s perfect for a new grad. Raptr is looking to hire a Community Manager to help them develop and interact with their online community. It sounds like an awesome job, and there’s a ton of information about Raptr on their website. You can apply for the job by sending a resume and cover letter to jobs@raptr.com (and make sure that you paste it into the body of the e-mail – no attachments).
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