Yesterday we talked about how search engines work, and today we’re kind of going to do it again (but I promise today’s jobs aren’t nearly as technical). Ranking well in search engines, especially Google, is extremely important for marketing purposes. 75% of the people who visit this site every day come from a search engine, and about 80% of those people are brand new site. That means that Google is providing me with a constant stream of new users. Now, this wasn’t dumb luck. I’ve invested hundreds or maybe even thousands of hours on search engine optimization (SEO) to improve this site’s rankings. Obviously, I’m not the only one doing this. Anybody who is anybody in the world of online businesses has an SEO strategy, and that means that there are plenty of marketing firms out there that specialize in SEO. Reprise Media is one of those firms (they also focus on Social Media), and they’re based in San Francisco and New York City.

A Nice Reprise

Both SEO and Social Media Marketing are great examples of the intersection of art and science. Everything that you do in both fields needs to be data based and supported by facts, but without creativity you’ll never find strategies that work like using Facebook ads to land a job. If you want to see Reprise Media’s approach to this, all you need to do is check out some of the Case Studies listed in the sidebar of their Clients page. For instance you can see how they helped sell more Lord of the Rings merchandise or promote an online writing event for teens. The power of the kind of marketing that Reprise Media does is truly incredible, and I encourage any new grad with an interest in the field of Marketing to lean towards online marketing. A good start would be checking out Reprise Media’s Jobs page, where they unfortunately only list job titles without descriptions. My guess is the best positions for new and recent grads would be Media Analyst, SEO Analyst, and Account Coordinator (which isn’t listed right now). You can apply online, and you better be ready to show off some online marketing knowhow.

Links to Help You Begin Your Research

• RepriseMedia.com
• Jobs at Reprise Media
• About Reprise Media
• Management at Reprise Media
• Reprise Media’s Clients
• Reprise Media News
• Reprise Media’s Blog

Had you heard of SEO before?

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