Posted by Willy Franzen on July 25, 2011. Jobs updated daily.
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Want to be part of the One Day, One Job/Internship team? Here’s your chance!
I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have job opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)
ReTargeter says that their retargeting campaigns are 300% more effective than regular ad campaigns. I believe it. Though retargeting isn’t a replacement for traditional online advertising, it’s an excellent supplement. The best way to get a feel for what ReTargeter does is to read through their Case Studies. You’ll also want to check out their Product offerings. I could totally see a job seeker trying out retargeting. I’m not sure how cost-effective it would be, but imagine having a recruiter constantly see ads for hiring you after he or she visits your online resume. I’d love to see someone try it. It might even be a good way to convince the folks at ReTargeter to hire you. Right now their Jobs page shows that they’re looking to fill a number of positions that could be suitable for new or recent grads including Account Executive, Ad Operations Specialist, Front-end Developer, Back-end Engineer, Community Manager, Community Ninja, and Office Manager. Check them out.
Links to Help You Begin Your Research
What ads get retargeted to you?
We've identified ReTargeter as having career opportunities in the following categories:
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