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There’s only one thing more annoying than getting spam in your inbox—getting real messages sent to your spam box. Unfortunately, because spam is such a problem, ISPs are extremely strict about which e-mail messages get through spam filters. This can sometimes be a problem when you’re sending e-mail individually, but it becomes a much bigger problem when you’re sending bulk. Whether you’re sending hundreds of thousands of messages a month like I am or billions of messages a month like Facebook does, you have to ensure that your e-mails get to your users inboxes. It’s a complicated science, but there are companies that specialize in e-mail deliverability. One of—if not the biggest name in the industry is Return Path. They’re headquartered in New York, NY with major offices in Broomfield, CO and Sunnyvale, CA, and they’re experts on all of the issues surrounding e-mail deliverability and spam detection.
If you’re sending e-mails, Return Path can help you make sure that your e-mails get through to the inbox. If you’re an ISP that is trying to filter out spam, Return Path can help you better identify the good messages from the bad. As I see it, if a few spam messages get through to me, it’s fine. But if I miss out on an important e-mail because of someone else’s filtering software, that’s unacceptable. Return Path is constantly working to make sure that e-mail remains a viable platform for trusted communication. If you’re still not quite getting what e-mail deliverability is all about, you can read up on Return Path’s Research and take a look at some of their Client Case Studies. If you like what you see, then you should check out Return Path’s Careers page. They have quite a few positions posted, and a few look suitable for new grads including Business Intelligence Coordinator (New York, NY), Account Coordinator (Broomfield, CO), Application Support Analyst (Broomfield, CO), and Desktop Support Analyst (Broomfield, CO). Go apply and help me get more e-mails delivered.
Links to Help You Begin Your Research
Have you ever had a problem with e-mail deliverability?
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