Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.

Seeing Is Believing

Seeing Interactive has built their business on four relatively simple principles:

• We believe that local communities are under-served digitally and that using our software newspapers can be the online hub where communities come together.
• Our services should always be available with fast and reliable hosting.
• Your data security is a top priority and we will use the latest and best technology to protect it.
• We understand the value of your brand and are committed to providing a white-label solution that upholds your reputation.

Right now they offer three distinct products. AdForge converts print ads into a web-friendly format, Marketplace provides a simple white-lable business directory, and Seeing Cars provides a platform for local car ads. If you take a look at each of the products, you’ll see that the Newspapers keep doing what they’re supposed to be doing—producing content that is relevant to the local community and selling ads to local businesses—and Seeing Interactive provides a platform for them to make these activities more profitable. If you want to help the newspaper industry stay viable and continue to be a part of local communities, then Seeing Interactive is the place for you. Right now they’re looking for an Operations Assistant, Account Executives, and Web/Software Developers. The job postings don’t say much about experience requirements, so use that as an entry to tell them why you’ll be a huge addition to their team. Please give it a thought, without local newspapers, I won’t be able to read the local Police Reports and see which of the kids I went to school with (or their parents) is in trouble.

Links to Help You Begin Your Research

• SeeingInteractive.com
• Jobs at Seeing Interactive
• About Seeing Interactive
• Seeing Interactive’s Story
• Seeing Interactive’s Executive Team
• Seeing Interactive’s Products
• Seeing Interactive’s Blog

Do you still read a newspaper?

We've identified Seeing Interactive as having career opportunities in the following categories:

• account management
• administrative
• advertising
• all employers
• newspaper
• operations
• publishing
• sales
• software development
• Texas
• web development

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