Today few businesses can afford to ignore online marketing. The baseline has changed, and customers expect to find an online presence. Whether you’re a local restaurant, a consulting firm, or a toy manufacturer, people want to learn about you and interact with you on the web. The problem is that most small and local businesses don’t have the expertise or the resources to make wise investments in social media, SEO, SEM, and other online marketing options. They need affordable automation, and that’s exactly what Signpost offers. They are a New York, NY based company that has moved out of the deals space (just like yesterday’s company) and into offering a “cloud-based platform that makes digital and mobile marketing simple and effective for SMBs.” Without options like Signpost, small businesses would have to hire a full-time person just to run online marketing (I know that you’d prefer that they do that).

You’ll See a Sign

What does the Signpost software do? It “automatically optimizes business profiles and advertises clients across dozens of popular websites and mobile apps.” There is a lot of competition in this space, but it looks like Signpost has developed a compelling product (the remarketing options really caught my eye). Unfortunately you can’t demo it without signing up, but there is a video on Signpost’s home page that will give you a better idea of what they offer. If you like what you see, visit Signpost’s Careers page. Right now they’re looking for Sales Associates and Software Engineers in New York City, Denver, and Austin.

Links to Help You Begin Your Research

• Signpost.com
• Jobs at Signpost
• About Signpost
• Leadership at Signpost
• Signpost’s Blog
• Signpost in the News

What’s your favorite local business?

We've identified Signpost as having career opportunities in the following categories:

• advertising
• all employers
• Colorado
• marketing
• New York
• online marketing
• sales
• SEM
• SEO
• social media
• software development
• Texas

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