Yesterday we looked at Niner Bikes and how they’ve carved out a really nice niche in the outdoor action sports market by building mountain bikes with bigger wheel bases. Today we’re going to look at a company that has built a much bigger business in the same market by offering products that you may not initially associate with the market. Skullcandy is a Park City, UT based company that “markets high-end headphones, earphones, hands free devices, audio backpacks, MP3 players and other audio enabled lifestyle products.” They target consumers who associate with sports like skateboarding, snowboarding, surfing, and mountain biking, so they’ve been able to build a really strong brand identity that has fueled some serious growth. Skullcandy was founded in 2003, and they made the Inc. 5000 this year with 354% three-year growth to $160.6 million in annual revenue. In fact, the growth has been so great that Skullcandy had an IPO earlier this year.

Get It Through Your Skull

Obviously a big part of Skullcandy’s brand is style–a really big part. Just look through their headphone selection. It seems that the focus is more about what your headphones say about you than what they actually sound like. There’s nothing wrong with that–it’s obviously working for Skullcandy. Oddly enough, finding information on Skullcandy the company isn’t all that easy. They don’t seem to have an About page, so their Wikipedia entry is worth looking at. You may also want to check out Skullcandy’s Investor Relations page, as it also has some really useful information. Unfortunately, the trend of not providing much information continues to Skullcandy’s Jobs page. They don’t post specific positions and only ask that you “submit a resume and cover letter to careers@skullcandy.com.” They are a publicly traded company with $160 million in revenue that has been growing at an insane rate. It’s time for them to get a little more serious about hiring people. If you’re into the intersection of action sports, music, and fashion, then Skullcandy would be a perfect fit, so don’t let their lack of job postings hold you back.

Links to Help You Begin Your Research

• Skullcandy.com
• Jobs at Skullcandy
• Skullcandy’s Investor Relations Page
• Skullcandy in the News
• Skullcandy’s Blog

Do you own any Skullcandy products?

We've identified Skullcandy as having career opportunities in the following categories:

• all employers
• business development
• consumer products
• design
• fashion
• industrial design
• marketing
• music
• online marketing
• operations
• sports
• Utah

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