Nearly every Internet business needs to either buy or sell traffic to make a profit. Companies like Google and Facebook are the ultimate traffic sellers, while companies like Amazon, Expedia, and GEICO are massive traffic buyers. (There are some companies like Ask.com that do both and play the arbitrage game.) Companies on both sides of the transaction are always looking for a new edge. For traffic buyers, they want cheaper, higher quality clicks. For the sellers, it’s all about finding new ways to get users to click. Taboola is a New York, NY based company that serves both parties quite well. Put not all that simply, “publishers, marketers, and agencies leverage Taboola to retain users on their site, monetize their traffic and distribute their content to drive high quality audiences.” Taboola’s tagline is “content you may like.” I find that interesting, because the average Internet user won’t ever realize that he or she is interacting with Taboola.
You’ve almost certainly seen Taboola’s content recommendations. They come at the ends of articles and videos, and they’re usually simple text links that direct you to related articles and videos. These are actually ads, and they’re one of the biggest wins in online publishing/advertising in the last few years (retargeting is another big one). For the publisher it’s a win because you’ve already read their article, and you’re looking for something to do next–clicking on an ad is the best outcome. For the advertiser it’s a win because the clicks are usually cheap and the users are usually interested. For the user it’s a win because they discover new content (the ads link to content, not products pages). Taboola’s publishers include Time.com, USAToday, NYTimes, BBC, TMZ, The-Hollywood-Reporter, Politico.com, CafeMom, Billboard.com, Fox Television, Weather.com, and they are currently “serving over 2.5 billion recommendations every day.” If Taboola sounds like the kind of place that you’d like to work, visit their Careers page. Right now they have some great opportunities for new and recent grads including:
Take a look and see if any of these jobs are for you.
Links to Help You Begin Your Research
Have you clicked a Taboola link?
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