Posted by Willy Franzen on February 13, 2012. Jobs updated daily.
Sr. Product Manager, Marketing Strategy & Channel Marketing (Surgical Drapes & Gowns) Columbus, OH | View |
Senior Director, Marketing Activation Columbus, OH | View |
Product Manager, Product & Solutions Marketing Columbus, OH | View |
Marketing Associate Columbus, OH | View |
Marketing Lead Columbus, OH | View |
Digital Marketing Associate Columbus, OH | View |
Marketing Associate Columbus, OH | View |
Underwriter Columbus, OH | View |
Vice President of Sales and Marketing Columbus, OH | View |
Marketing Project Manager, Development and Alumni Communications Columbus, OH | View |
Although I only took one marketing class in college, I’ve really learned to love the field of marketing as I’ve built this business. There are so many different approaches, but the core of every valid one is having a great product. (I’m right in the thick of developing a new version of the site that you’re going to love.) Once you have a great product, there are a lot of different ways to spread the word. For the The Marketing Arm, a Dallas, TX based agency, the focus is on promotions. As they put it, they “help brands connect with those consumers by providing insight-driven ideas across nine emotional platforms: TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.” It’s all about creating an incentive to experience the brand, and then providing an exceptional experience when that happens.
Promotions is an area of marketing that I’m not all that familiar with in terms of execution, but I’ve certainly been lured in by my share of promotions. Here are some of the areas of promotions that The Marketing Arm focuses on:
Sweepstakes, games and contests
Frequency, loyalty, and reward programs
Discount offers
Partner marketing
Consumer, employee and business-to-business
Premiums and gifts-with-purchase
Design, collateral, and POS
Interactive (Web and wireless)
If you want to see what these look like in action, just head over to The Marketing Arm’s Case Studies. They have some in-depth stories on what they’ve done for different brands and what kind of results they’ve garnered. If you’re excited about what you see, then you’ll want to take a look at The Marketing Arm’s Jobs page. Right now they have a few opportunities that look exciting for new or recent grads including:
There are some excellent opportunities here, so promote yourself to The Marketing Arm and see what happens.
Links to Help You Begin Your Research
What kind of promotions are your favorite?
We've identified The Marketing Arm as having career opportunities in the following categories:
Maintenance Technician I - IV FedEx Grove City, OH | View |
Industrial Maintenance Electrician Amsted Rail Groveport, OH | View |
Automotive Fleet Mechanic C Transdev Columbus, OH | View |
Travel Operating Room Radiologic Technologist (C-arm/O-arm) - $2,377 per week Revolution Healthcare Services Columbus, OH | View |
Part-Time Store Cashier/Stocker ALDI Columbus, OH | View |
Leave a Reply