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One of the coolest things about big cities is that they have unique neighborhoods and districts. Small towns are lucky to have one theatre, but New York City has an entire theatre district, which is called 42nd Street. It’s kind of a misnomer, because the whole street isn’t filled with theatrers, but around the area where it intersects with Broadway at Times Square they get pretty dense. Unfortunately, in the 1980s a large swath of 42nd Street became neglected and blighted. With so much great theatrical history there, New York City and New York State got together to found a non-profit organization to revitalize the area. This organization is now known as The New 42nd Street. The organization “oversees the redevelopment of seven historic theaters on 42nd” and operates these three projects: New 42nd Street Studios, The Duke on 42nd Street, and The New Victory Theater.
It wasn’t all that long ago that Times Square was filled with sex shops, but it truly has become a revitalized area. There has been a lot more behind that story than The New 42nd Street, but you have to give them credit for being part of a movement that has been extremely successful. Their mission was outlined in 1991, and they are a fine example of a non-profit that has made significant progress in achieving what it set out to do:
The mission of The New 42nd Street is clear: it must reinvent life for the seven wonderful theaters under its jurisdiction, and in so doing, recreate them as places of popular art and entertainment for the 21st century and beyond. The theaters must serve as a magnet, providing affordable entertainment for New York City residents and visitors of all ages, races and classes, and they should resound with life both day and night. In order to reanimate the theaters and the street they occupy, imagination and tenacity must be brought to bear.
Because of The New 42nd Street there is now a “nucleus of a new entertainment district for the 21st century.” That doesn’t mean that the organization’s work is done. They still have plenty to achieve—even if the goals have evolved over the years. With those changing goals come the opportunity for jobs with The New 42nd Street. They post those on Idealist, where they currently have a listing for a Finance Associate. They would like someone with some bookkeeping experience, but the requirements aren’t too stiff. You can apply by sending a cover letter with salary requirement and resume to Controller at finance.hr@new42.org.
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When did you last visit 42nd Street?
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