I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.

Get Urban Outfitted

Despite my sarcasm, I actually think that Urban Outfitters is an amazing company. They started as a single store in Philly in 1970, and they have grown the brand and the business to an amazing level. Urban Outfitters may be a corporation with a $4 billion market cap, but they offer a distinctly different feel from many other retailers in the fashion industry. I think the paragraph on Urban Outfitter’s About page really says its all:

Our established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.

If that sounds like a company that you want to be a part of, then check out Urban Outfitters Careers page. You’ll probably get overwhelmed if you look at all of their posted jobs (there are 100s of positions), so I recommend using some of the search criteria they offer to narrow down your search. For instance you can look at positions at their Home Office or in their Anthropologie Retail Stores. I’m not going to list all of the positions that make sense for new or recent grads, bot here are some that caught my eye:

• Assistant Buyer
• Marketing Associate – Interactive
• Web Assistant
• Customs Compliance Assistant
• Business Intelligence Analyst
• Associate Planner
• Free People Web Merchandiser
• Anthropologie Design Coordinator – Print
• College Recruiter

This is just a small sampling of the jobs available at Urban Outfitters, so dig in and see what positions might be out there for you. Judging from that last posting, they must do some campus recruiting too–so that’s something to look into. Finally, Urban Outfiters has a Twitter account for job postings, so you may want to follow that.

Links to Help You Begin Your Research

• URBN.com
• Jobs at Urban Outfitters
• About Urban Outfitters
• Urban Outfitters’ Investor Relations Site
• Urban Outfitters News

Are you a hipster?

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