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It’s hard to be involved with social media without having heard Gary Vaynerchuk’s name. He made a name for himself with his daily wine video blog called Wine Library TV, and that led to his writing a best-selling book called Crush It!. He has consistently made social media work for him, which is why he started an agency called VaynerMedia to “help brands to best leverage online platforms to build engaged communities that support their online marketing endeavors.” There are a lot of buzzwords in there, but they’re at least put together in a way that makes sense. VaynerMedia is located in New York, NY, and I got the idea to feature them from a reader who landed a job there.
Gary Vaynerchuk is all about “hustling.” That means wanting something, and doing whatever it takes to get it. That must be why VaynerMedia’s clients include huge names like PepsiCo, the New York Jets, Cap’n Crunch, and the New Jersey Nets. Unfortunately, the VaynerMedia site doesn’t seem to include a portfolio, but they do cover what they do on their home page. VaynerMedia focuses on two areas: Community Management and Emerging Technology. Within Community Management, they do work in Customer Service, Communication Principles, Incentivized Advocacy, and Reporting, while in Emerging Technology they work on Identifying Relevant Platforms, First-Mover Advantages, Unique Opportunities, and Earned Media. If those sound like the kind of things that you’d like to work on, take a look at VaynerMedia’s Careers page. Right now they have a couple of opportunities that are suitable for new or recent grads including Account Executive, Associate Community Manager, and Junior Developer. If you do end up applying, you better make sure that you show them that you know how to hustle.
Links to Help You Begin Your Research
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