As someone who has just tweeted his 5,000th tweet, I have to say that I’m getting a little sick of all the buzz about social media. It’s not that I don’t think tools like Twitter, Facebook, and blogs are valuable—if that was the case I wouldn’t be writing this right now—it’s just that too many people are forgetting that results, not tools, are most important. That’s why it’s cool to see a company like WeTheCitizens that is putting social media to work in a results-driven way. They’ve developed a platform to help “you recruit, mobilize, and track the effectiveness of your supporters.” Ok, YOU may not need something like that, but politicians, non-profit founders, and movie producers do. WeTheCitizens is an Atlanta based startup (with an office in DC) , and they’re going through a bit of an identity crisis right now (it’s not all that uncommon for startups). They’re very confident in their product—Wildfire Platform—but they’re apparently in the process of changing their name from WeTheCitizens to Mobilization Labs. To make it more confusing, a lot of the branding that they’re doing is for Wildfire Platform. If you can look past all of that, you’ll see a really cool company in its formative stages.

YouTheEmployee

I could try to explain to you what Wildfire Platform does, but luckily I don’t have to. WeTheCitizens has a YouTube video on their home page that does just that, and I’ve embedded it below for you (e-mail and RSS readers should click through to view):

Apparently Wildfire Platform “has been tested and proven across non-profits, movies, and political campaigns, including gubernatorial, senatorial, and even U.S. Presidential.” I’d love to see a full-blown case study of a success story, but it doesn’t look like WeTheCitizens/Mobilization Labs has one up yet. For now, that video will have to sate your appetite for information on Wildfire Platform—at least until you reach out to the team at WeTheCitizens. Although they don’t have a Jobs page yet, they recently posted on their blog about Paid Post-College Internships.

I don’t usually cover internships here, but I’m covering these since they’re paid and the post says: “We have multiple full-time positions we’re looking to fill that will open up at the end of the internship period. We’re pretty confident that the interns will get first dibs on those opportunities.” I basically see it as a temp or intern to hire arrangement. They’re looking for people to help in areas like Sales, Social Media, Social Networking, Marketing, but they’re not tied down to any specific positions. They just want “smart, web-savvy college graduates looking to jump in and start making a difference in a small, fast-growing internet startup.” If that’s you, then e-mail your cover letter, résumé, and references to Esther Weathers at esther@wethecitizens.com by January 20th.

Links to Help You Begin Your Research

• WildfirePlatform.com
• Jobs at WeTheCitizens
• About Wildfire Platform
• WeTheCitizens’ Team
• WeTheCitizens in the Press
• WeTheCitizens’ Blog

Which name do you like better WeTheCitizens, Wildfire, or Mobilization Labs?

We've identified WeTheCitizens as having career opportunities in the following categories:

• all employers
• development
• Georgia
• marketing
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• social media
• social networking
• Washington DC

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