I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.

Can You Yodle?

Yodle got its start because a kid was helping his dad’s car dealership with online marketing. This kid, Nathaniel Stevens, realized that what he was doing could be applied to lots of different types of small businesses, so he came up with a plan to start a company that would work at a big enough scale to help all kinds of business owners attract new customers. Apparently Yodle is doing a good job, since they seem to keep growing. They do everything from building websites for businesses to running search advertising campaigns to setting up social media presences. You can learn more about their offerings here, and you can read some client case studies here. You’ll also want to be sure to check out Yodle.info, where they put the spotlight on some of their employees. If you like what you see, head over to Yodle’s Jobs page. They have a ton of opportunities for new or recent grads including: Sales Development Representative (Scottsdale, AZ), Sales Representative (Scottsdale, AZ; Boston, MA; Philadelphia, PA; Charlotte, NC; and New York, NY), IT Analyst (Austin, TX), Software Engineer (New York, NY), Marketing Associate (New York, NY; Boston, MA; and Scottsdale, AZ), Search Marketing Analyst (Boston, MA; New York, NY; and Scottsdale, AZ), Search Marketing Consultant (Boston, MA; New York, NY; Charlotte, NC; and Scottsdale, AZ), Customer Support Specialist – Temp to Perm (Scottsdale, AZ), Organic Associate – Temp to Perm (Scottsdale, AZ), and Executive Assistant/Office Manager (New York, NY). There are a lot of options here, so hopefully something will fit your interests.

Links to Help You Begin Your Research

• Yodle.com
• Jobs at Yodle
• About Yodle
• Yodle Case Studies
• Yodle News
• Yodle’s Blog

What have you heard about Yodle?

We've identified Yodle as having career opportunities in the following categories:

• account management
• advertising
• all employers
• Arizona
• California
• consulting
• local
• local marketing
• marketing
• Massachusetts
• New York
• North Carolina
• online marketing
• Pennsylvania
• sales
• SEM
• SEO
• Texas
• Virginia

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